Video and animation are both widely used in eLearning.
Both are sure to become ever-more pervasive as the industry evolves to reflect the wider digital world. For instance, people increasingly opt for online video tutorials instead of reading manuals and books, or a video summary of the headlines instead of flicking through a newspaper. Such changing behaviour patterns will of course manifest in learners’ expectations of digital learning.
Videos are often best kept short so that the learner doesn’t have too much information to take on, and they can be a great vehicle for storytelling. For example, a character in a video could speak about a problem they’ve faced, and the learner could then evaluate how best to resolve the situation. The learner is able to empathise with the personified character, which will in turn help them to remember the content and the lesson learned.
Animation can be used in all kinds of ways. Visual cues grab the learners’ attention, so it can be great for delivering on-screen instructions. It can also be used in a similar way to video – to tell a story – yet with the added bonus of enabling characters’ features to be chosen specifically to suit the project. It also allows for greater scope in terms of scripting, which is not always the case with video, especially when spontaneous responses have been captured.
Example of Video & animation
Who knew that canny crisp placement would have such a huge impact on sales? Subway, that’s who! They were delighted with how our animation team brought this topic to life, by taking learners through a ‘groundhog day’-themed activity to model how small behaviour changes could push revenue through the roof.
With their plethora of internal job opportunities, The NFA Group was keen to raise employees’ awareness of the multiple routes open to them for in-house career progression. The Career Pathways village we built for them achieves exactly that – by exploring the buildings and interacting with the characters, staff can get a clear overview of how their future could unfold as an NFA Group employee.
We’ve been very impressed by the quality of work, attention to detail and support from Red Mirror. Their can-do attitude and quick workaround has helped us achieve a professional looking elearning demo we are proud to share with our stakeholders.
The Red Mirror team did what they said they would, when they said they would and the finished product was EXACTLY what we had in mind (and more!)
I wanted to just thank you and congratulate you on the work so far. I’ve had a quick look around the platform and I’m very happy with it, I think it looks great.