Storytelling is a fantastic way to draw learners in and keep them interested in the content.

Storytelling has been used as a tool to communicate lessons in life for nearly as long as humans could speak. Homer’s Odyssey, for example, existed as oral poetry before it was ever written down, and was passed between groups literally through word of mouth – people are known to have memorised all 12,110 lines!

Stories are far more memorable than information we might read in textbooks, and have a knack of keeping learners hooked. This is because they tap into certain areas of the brain that make us feel empathy for the characters, which in turn and means we are able to recall the information more easily. Effective storytelling embeds learning objectives within a context, providing learners with a framework of reference when they’re trying to remember a piece of information.

There are many ways to tell a story. Branching scenarios, for example, fully involve the learner without allowing them to simply become an idle passenger. Another possibility is to punctuate the story with personalised questions to gauge learner understanding. Unlike a branching scenario, the learner doesn’t have to choose a particular path with this approach – they simply receive feedback on whether they were correct or not, before moving along the same trajectory. Poetic techniques, such as including rhyming couplets can be great aide to memory, and add a jovial sense to the learning process.

Active Red Mirror research underpins the stories in our eLearning. We understand that tales based on truth are more effective because they will be perceived as being more believable and realistic…because they are.


Example of Storytelling

Storytelling and sharing personal experiences plays an important part in the role of Young Enterprise volunteers, who work alongside young people to develop their entrepreneurial skills and financial awareness. In preparation for this, volunteers now have access to a suite of orientation modules, which are based around three key characters. These avatars were designed with the prospective volunteers in mind, each embodying typical traits and career histories, and presenting authentic, relatable questions to engage and inspire.

Embedding a workplace scenario in a familiar and eye-catching format, such as a graphic novel, works wonders to keep learners hooked, especially when you throw some nifty branching to achieve a retro ‘choose your own adventure’ style experience.


We’ve been very impressed by the quality of work, attention to detail and support from Red Mirror. Their can-do attitude and quick workaround has helped us achieve a professional looking elearning demo we are proud to share with our stakeholders.

Piia H Visa

The Red Mirror team did what they said they would, when they said they would and the finished product was EXACTLY what we had in mind (and more!)

Clare O Supply Desk

I wanted to just thank you and congratulate you on the work so far. I’ve had a quick look around the platform and I’m very happy with it, I think it looks great.

Andy Lopata Lopata